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MLOUYE
- Dec 2, 2022
- 3 min read
TABLE OF CONTENTS
BRIEF HISTORY
Mlouye, founded in 2015 by industrial designer Meb Rure, emerged from her desire to blend functional design with fashion. Drawing inspiration from the Bauhaus Movement's emphasis on simplicity and utility, Rure transitioned from furniture design to create handbags that prioritize quality materials, craftsmanship, and sustainability. This fusion of industrial design principles with fashion resulted in distinctive, functional handbags made from luxurious materials, aiming to enhance daily life through thoughtful design.
Originating in Istanbul, Mlouye has expanded its presence with headquarters now split between the United States and Turkey. The brand is recognized for its innovative approach, introducing unexpected shapes with smart details and functionality, offering a contemporary luxury feel at an accessible price point. This commitment to innovation and aesthetics has solidified Mlouye's reputation in the fashion industry.
Brand Website: mlouye.com
AUDIENCE & CUSTOMER'S PERSPECTIVE
How would you rate Mlouye as a brand?
How would you rate Mlouye as a brand?
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PRODUCTS REVIEWED
Mlouye Mini Naomi—A Work of Art in Leather?
Mlouye's Mini Naomi
Watch the videos here:
Mlouye is one of those emerging brands shaking up the luxury handbag market with a fresh, innovative approach. Their Naomi bag, especially the Mini Naomi, is a structured and striking piece that stands out with its sculptural silhouette. But does it justify the price tag? Let’s break it down.
Design & Structure
One of the most defining features of the Mini Naomi is its solid, structured form. Unlike softer leather bags that slouch over time, this one maintains its crisp shape, thanks to a carefully designed support structure. If you love handbags that hold their form and make a statement, this is definitely a plus.
DISCLAIMER: This is an UNSPONSORED review. I purchased all of these products myself and am not affiliated with the brand mentioned in any way. All statements and expressions made about the products are solely the opinion of Tanner Leatherstein and are not meant to be conclusive or definitive. The purpose of this video is for informational and educational purposes only. We recommend that as a consumer, you exercise your due diligence and research on the products before adopting the opinion of Tanner Leatherstein.
Leather Quality
The leather choice is pigmented, corrected cowhide, which is a common pick in high-fashion pieces. While some might prefer a more natural, less-finished leather, this treatment does offer durability and a polished aesthetic. That being said, the leather feels good and contributes to the bag’s refined look.
Cost Breakdown
The Mini Naomi is crafted using approximately six square feet of pigmented, corrected cowhide, which I estimate to cost around $45. The bag’s construction is quite complex, incorporating a solid internal support structure that ensures it maintains its shape over time. Given the materials and the detailed craftsmanship involved, the labor and additional materials required to assemble this bag would add another $100 to the overall cost. This brings the total estimated production cost to $145, which means the brand uses a 3.5x multiplier. Considering that the bag retails for $495, it’s clear that Mlouye’s direct-to-consumer business model allows them to offer high-quality craftsmanship at a fair and accessible price point compared to traditional luxury brands.
Price & Value
Retailing at $495 and a price multiplier of 3.5X, the Mini Naomi sits in the designer but not over-the-top price range. When comparing the production cost to the retail price, it becomes clear that Mlouye follows a direct-to-consumer model, allowing them to offer high-quality craftsmanship without an extreme luxury markup.
Final Verdict: Worth It?
Absolutely. Considering the quality leather, complex construction, and modern design, the Mini Naomi delivers excellent value. It’s a perfect example of a new-age luxury handbag—innovative, well-made, and reasonably priced for what it offers. If you’re looking for a bag that is both stylish and structured, the Mini Naomi is a fantastic choice.
Would you add this to your collection? Let me know your thoughts
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