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Leatherverse Matrix

Tanner Leatherstein leather Brand matrix

LEATHERVERSE MATRIX


The Leatherverse Brand Matrix visually compares leather brands based on sophistication and pricing, helping consumers understand their market positioning.


Legend

  • Vertical Axis: Ranges from simple artisan crafts to exclusive, master-crafted items.

  • Horizontal Axis: Covers pricing from low (no brand premium) to high (perceived luxury), with 2x multipliers for basic products and up to 15x for heavily marketed luxury items.

  • Diagonal Line: Represents the balance between price and performance. Brands on the line offer good value, those below suggest poor value, and those above offer exceptional value.


Leatherverse Matrix by Tanner leatherstein


Brand

Level of Sophistication

Price Multiplier

Artisan: Basic

2.5x–3x

Artisan: Refined Craft

2x

Artisan: Refined Craft

4x–5x

Fashion: Mass Market

4x

Fashion: Mass Market

4x–5x

Fashion: Mass Market

8x–11x

Fashion: Designer

2x

Fashion: Designer

2.5x-4x

Fashion: Designer

3x

Fashion: Designer

3x

Fashion: Designer

3x

Fashion: Designer

4x

Fashion: Designer

4x

Fashion: Designer

4.2x

Fashion: Designer

4.5x

Fashion: Designer

5x

Fashion: Designer

10x

Fashion: Designer

10x–15x

Fashion: Designer

14.5x

Fashion: Designer

15x

Fashion: Designer

15x

Fashion: Superb

13x–14x

Exclusive: Bespoke

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18 dic 2024
Obtuvo 5 de 5 estrellas.

thanks for posting this!

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Miembro desconocido
24 dic 2024
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You're welcome! :)

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